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CUSTOMER SERVICE CENTER

Cargill’s Customer Service Center was recently mapped out by specialized consultants, who, in 2009, established new procedures, a customer service policy, and actions for the development of attendants. There was also a widening of the scope of issues addressed by Customer Service – which now also answers, during the period of time necessary, enquiries relating to current special offers.

The number of contacts with Cargill increased by 23% from 2008 to 2009, totaling 14,907 in 2009. Most queries to the Customer Service Center are aimed at obtaining information about the company (23%). These queries outnumbered complaints about products, which fell from 28% in 2008 to 15% in 2009.

Type of enquiry Quantity Participation/Enquiry
Information about the company 3.474 23,3%
Sales 2.591 17,4%
Complaints 2.344 15,7%
Liza Sales Promotion 2.241 15,0%
Recipe request 1.235 8,2%
Product Information 1.186 7,9%
Suggestion 435 2,9%
Others 1.401 9,6%
Total 14.907 100,0%
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