Cargill’s Customer Service Center was recently mapped out by specialized consultants, who, in 2009, established new procedures, a customer service policy, and actions for the development of attendants. There was also a widening of the scope of issues addressed by Customer Service – which now also answers, during the period of time necessary, enquiries relating to current special offers.
The number of contacts with Cargill increased by 23% from 2008 to 2009, totaling 14,907 in 2009. Most queries to the Customer Service Center are aimed at obtaining information about the company (23%). These queries outnumbered complaints about products, which fell from 28% in 2008 to 15% in 2009.
Type of enquiry | Quantity | Participation/Enquiry |
---|---|---|
Information about the company | 3.474 | 23,3% |
Sales | 2.591 | 17,4% |
Complaints | 2.344 | 15,7% |
Liza Sales Promotion | 2.241 | 15,0% |
Recipe request | 1.235 | 8,2% |
Product Information | 1.186 | 7,9% |
Suggestion | 435 | 2,9% |
Others | 1.401 | 9,6% |
Total | 14.907 | 100,0% |